On the other hand, Earth Hour does not purport to be an energy/carbon reduction exercise, it is a symbolic action. Therefore, we do not engage in the measurement of energy/carbon reduction levels. Earth Hour is a spontaneous to encourage individuals, businesses and governments around the world to take accountability for their ecological footprint and engage in dialogue and resource exchange that provides real solutions to our environmental challenges. Participation in Earth Hour symbolizes a commitment to change beyond the hour.
Earth Hour is a campaign for anyone and everyone who wants to share a commitment to make this planet better. Earth Hour uses social media to drive its campaign. Follow our stories on Facebook, Twitter, Flickr, Tumblr, Google +, Instagram and of course, the IWIYW campaign on YouTube.
Earth Hour. Earth Hour FAQS. Retrieved from http://www.earthhour.org/page/media-centre/faqs
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